Stan Kroenke, owner of the Los Angeles Rams and numerous other sports franchises, has signed a groundbreaking deal with Jerry Jones to acquire the Dallas Cowboys, the NFL’s most valuable team. This move, reportedly valued at over $9 billion, could reshape the league’s ownership dynamics and elevate Kroenke’s already significant influence in American sports. Kroenke plans to leverage his financial expertise and success with other franchises, such as the Rams and Arsenal FC, to drive the Cowboys into a new era.
Jerry Jones, who has owned the Cowboys since 1989, will retain a minority stake and remain involved in strategic decisions, ensuring continuity during the transition. This partnership merges Jones’ branding acumen with Kroenke’s resourceful management style. While some fans might question Kroenke’s hands-off approach, his track record of managing profitable franchises suggests potential for growth in revenue and global outreach.
This deal must still be approved by NFL owners, though initial responses have been positive. If finalized, it could influence the future of NFL team valuations and ownership models, potentially prompting other wealthy investors to explore dual ownership strategies. Challenges remain, including maintaining fan trust and aligning both Kroenke and Jones’ leadership styles.