Kansas State QB Avery Johnson Pledges Entire Seasonβs Earnings to Charity: βItβs About Making a Positive Impact

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In a time when Name, Image, and Likeness (NIL) deals are transforming the landscape of college athletics, Kansas State Wildcats quarterback Avery Johnson is using his platform in a way that transcends football. In a heartfelt announcement, Johnson revealed that he will be donating 100% of his earnings from the upcoming football season β including his salary, NIL sponsorships, and appearance fees β to local and national charities.
> βThe money I earn this season isnβt just about me; itβs about making a positive impact on the community,β Johnson said.
In an era where athletes are increasingly being recognized for more than just their performance on the field, Johnson’s decision stands out as one of the most selfless and impactful gestures seen in college sports in recent memory.
A Bold Commitment
Avery Johnson, a standout dual-threat quarterback and a rising star in the Big 12 Conference, has already made headlines with his athleticism, leadership, and poise under pressure. However, with this move, he’s making it clear that his legacy will extend beyond the gridiron.
Johnsonβs pledge includes not only the direct compensation he receives from the university through permissible means but also all NIL earnings from sponsorships, merchandise, public appearances, and social media promotions. This commitment could easily amount to hundreds of thousands of dollars over the course of the season.
According to sources close to Johnson, he has already been in contact with several nonprofit organizations and is working with financial advisors and legal counsel to ensure the donations are handled with transparency and accountability.
Where the Money Is Going
Johnson plans to distribute the donations across a variety of causes that are deeply personal to him:
Youth Education & Literacy Programs: A portion of the funds will go toward initiatives in underserved communities that focus on early childhood literacy, mentorship, and STEM education.
Mental Health Awareness: Johnson has spoken openly about the importance of mental well-being, especially for young athletes. Donations will support organizations that provide counseling and resources for high school and college students.
Community Sports Development: Johnson wants to give back to the world that gave him a platform. Heβs investing in local athletic programs in Kansas, helping provide equipment, facilities, and scholarships for young athletes.
Emergency Relief & Housing: Funds will also support local shelters and emergency response programs, with a focus on helping families facing financial hardship or homelessness.
A full breakdown of beneficiaries and updates on disbursement will be shared publicly through a website Johnson is launching in partnership with Kansas State Universityβs athletic department.
Inspiration Behind the Move
While many were surprised by Johnsonβs decision, those close to him say itβs consistent with his character.
βAveryβs always been grounded,β said Wildcats head coach Chris Klieman. βHe understands the power of his platform, and heβs using it in the best way possible. Heβs the kind of leader every coach hopes for β someone whoβs just as committed to the community as he is to his team.β
Johnson credits his parents and his faith as central influences. βIβve been blessed beyond measure,β he said. βFootball has given me so much β scholarships, fans, sponsors β and I felt it was time to give something back in a way thatβs meaningful. There are kids in our neighborhoods who don’t get the same opportunities I had. If I can help change that, even a little, thatβs what I want to do.β
A New Kind of Role Model
Johnsonβs gesture could mark the beginning of a broader trend, as athletes realize their ability to inspire and uplift beyond their sport. With the advent of NIL deals, college players now control a significant portion of their personal branding and income β and Johnson is showing how that control can be used for extraordinary good.
Fans, fellow athletes, and even public figures have flooded social media with praise. Kansas Stateβs official athletic accounts celebrated the announcement with a tribute video and the hashtag #PurposeOverProfit, which quickly began trending.
βItβs rare to see someone so young with such a clear sense of responsibility,β said sports commentator and former NFL quarterback Robert Griffin III. βAvery Johnson is not just a football player β heβs a movement.β
Looking Ahead
As Johnson prepares to lead the Wildcats into what promises to be a pivotal season, his focus remains unwavering. Balancing game preparation, media obligations, academic responsibilities, and now philanthropy is no small feat. But Johnson isnβt just rising to the challenge β heβs redefining what it means to be a student-athlete in 2025.
> βWhen I step onto that field this fall, Iβm not just playing for stats or trophies,β he said. βIβm playing for the kids in the classrooms, the families who need a break, the community that built me. Thatβs what drives me.β
With talent on the field and heart off of it, Avery Johnson is proving that true greatness isn’t just measured in touchdowns, but in the lives you touch along the way.
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