The Philadelphia Eagles have taken a significant step in redefining their identity with a series of branding updates, including a revamped wordmark and a push to trademark the phrase “Brotherly Shove.” These changes reflect the team’s commitment to evolving its image while staying true to its deep-rooted history.
The updated wordmark, first introduced in 2022, made its official debut on the team’s jerseys in 2024, giving the Eagles a fresh yet modernized look. Fans had mixed reactions when the redesign was first announced, but the team remains steadfast in its vision of strengthening its brand both on and off the field.
Adding to the rebranding effort, the Eagles recently filed a trademark application for “Brotherly Shove,” the widely recognized nickname for their highly successful quarterback sneak play. This move signals the team’s intent to capitalize on the term, ensuring it becomes a defining part of the franchise’s identity for years to come.
General Manager Howie Roseman emphasized that these branding updates are not just about aesthetics but also about fostering a stronger connection with the Eagles’ passionate fan base. “We always want to stay ahead and make sure our brand reflects the strength, resilience, and identity of this franchise,” Roseman stated.
As the Eagles continue to push boundaries both in branding and on the field, one thing remains clear: the team is determined to leave a lasting mark on the NFL while honoring the city’s rich football heritage.