CBS News: Leah Williams, Rose Lavelle, and Other Women Athletes Call for Better Treatment of Female Athletes in Sports Councils. February 27, 2025 – A burgeoning movement for gender equality in sports gained traction this week when US soccer star Rose Lavelle, basketball standout Leah Williams, and other female athletes expressed their worries about the persisting inequities between men’s and women’s sports. Their combined message to sports councils and regulatory organisations is straightforward: female athletes demand better treatment, resources, and opportunities.
During a joint news conference, Lavelle and Williams, along with athletes from other sports, criticised the lack of equitable investment, media coverage, and infrastructure for women’s athletics. They emphasised that, despite tremendous advances, many sports councils still view women’s sports as subordinate to men’s.
“We are not asking for special treatment—we are demanding fair treatment,” Lavelle told reporters. “Women train equally hard, compete at the greatest levels, and inspire millions. Nonetheless, we continue to strive for fundamental resources that our male colleagues receive without question.” Williams, a rising star in women’s basketball, highlighted unfair pay structures, sponsorship opportunities, and a lack of leadership representation in sports organisations.
“The excuse that women’s sports don’t generate enough revenue is outdated,” stated the woman. “Men’s sports have seen decades of financial involvement, sponsorship, and marketing. “How can you expect something to grow if you do not invest in it?” A key issue mentioned during the press conference was the discrepancy in training facilities and travel accommodations. While men’s teams usually enjoy first-rate amenities, women’s teams are frequently forced to deal with obsolete equipment, commercial aircraft rather than charters, and inadequate medical resources.
Furthermore, the players advocated for greater female representation in decision-making positions on sports councils. Many governing organisations are still dominated by male leadership, which they claim contributes to the slow progress in addressing women’s sports issues. “Having women in leadership positions isn’t just about representation—it’s about ensuring that our voices are heard and our needs are met,” Williams stated.
The campaign has received extensive support from fans, advocacy groups, and even some business sponsors. However, the athletes argue that words of encouragement are insufficient; they want action. “Women’s sports deserve the same level of commitment, investment, and respect,” Lavelle said. “We’re here to stay, and it’s time for sports councils to step up and do the right thing.”