ABC News: Ole Miss quarterback Jaxson Dart makes history with a New York Times Magazine cover and a multi-million dollar endorsement deal.
Oxford, Mississippi — In a historic moment for Ole Miss Rebels football and collegiate athletics in general, star quarterback Jaxson Dart has been named the first Rebels football player ever to appear on the cover of the prestigious New York Times Magazine. The accolade is a significant recognition of Dart’s extraordinary performance on the field, as well as his unwavering character, leadership, and impact outside of the game.
Dart’s rapid climb at Ole Miss has enthralled fans around the country. Since moving from USC and integrating into Lane Kiffin’s explosive scheme, he has developed into a dominant leader, smashing records, dazzling with his agility and arm strength, and constantly putting his team in position to win. However, it is not only his physical ability that has won him this historic limelight, but also his sportsmanship, humility, and dedication to encouraging his teammates and proudly representing the Ole Miss community.
In addition to the magazine feature, Dart has secured a multi-million-dollar sponsorship deal, a first-of-its-kind agreement offered in appreciation of his extraordinary sportsmanship and leadership qualities. While particular statistics are unknown, people close to the situation say that this is one of the most significant contracts ever awarded to a collegiate football player for off-the-field success.
The New York Times Magazine cover story, which will be published next month, will follow Dart’s journey from high school in Utah to the national limelight at Oxford, as well as his remarkable ability to balance pressure, performance, and purpose. The article promises to be more than simply a profile; it will be a celebration of how today’s college athletes are shaping culture, social ideals, and the sport’s future.
“This is a historic moment—not just for me, but for the entire Ole Miss family,” Dart wrote in a poignant statement on social media. “I’m honored to represent a program and fan base that has believed in me since day one. This distinction reflects our journey together.”
Lane Kiffin, the Rebels’ head coach, also commented on the achievement: “Jaxson’s work ethic, competitive spirit, and heart for others set him apart.” This type of recognition is long overdue, and it reflects his character both on and off the field.”
Keith Carter, Ole Miss Athletic Director, remarked, “This is a proud day for the University of Mississippi.” Jaxson’s leadership extends far beyond football, and this element enhances not only our football program but the entire landscape of college sports.”
Dart’s appearance in the New York Times Magazine adds to a growing series of historic accomplishments for collegiate athletes transitioning into greater cultural importance. It heralds a new era in which character and conduct are as valued as touchdowns and trophies.
As the Rebels prepare for the 2025 season with high expectations, one thing is certain: Jaxson Dart’s legacy is about more than what he performs between the goalposts—it’s about what he represents well beyond them.
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