CBS NEWS: Former USC football star Reggie Bush filed a lawsuit against USC, the Pac-12 Conference, and the NCAA, seeking compensation for the use of his name, image, and likeness during his college career…

In a landmark legal move, former University of Southern California (USC) running back Reggie Bush has filed a lawsuit against USC, the Pac-12 Conference, and the National Collegiate Athletic Association (NCAA), seeking compensation for the use of his name, image, and likeness (NIL) during his collegiate career from 2003 to 2005. Bush’s legal team argues that these organizations profited substantially from his prominence through avenues such as television contracts, merchandise sales, and media rights, without providing him with any compensation at the time. citeturn0search1

Bush’s attorney, Evan Selik, emphasized that the lawsuit aims not only to seek justice for Bush but also to establish a precedent for the fair treatment of all college athletes. He stated, “Our goal is to rectify this injustice and pave the way for a system where athletes are rightfully recognized, compensated, and treated fairly for their contributions.” citeturn0search1

During his tenure at USC, Bush earned accolades including two national championships and the 2005 Heisman Trophy. However, in 2010, he forfeited the Heisman following NCAA sanctions related to allegations of accepting improper benefits. This forfeiture led to USC vacating victories and titles, including the 2004 national championship. citeturn0search0

The landscape of college athletics has evolved significantly since Bush’s time at USC, particularly with the NCAA’s adoption of NIL policies in 2021, allowing current student-athletes to profit from their personal brands. This shift has prompted former athletes like Bush to seek redress for past exploitation. citeturn0search1

In addition to the NIL compensation lawsuit, Bush has initiated a defamation lawsuit against the NCAA, challenging the organization’s characterization of his past actions. He contends that the NCAA’s statements about his involvement in “pay-for-play” arrangements are false and damaging to his reputation. citeturn0news18

These legal actions underscore a broader movement within collegiate sports, as former athletes advocate for recognition and compensation that align with the evolving dynamics of NIL rights. As the cases progress, they may set significant precedents for how collegiate athletic contributions are acknowledged and rewarded in the modern era.

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