Exciting Update: Oklahoma Sooners Football Superstar Michael Hawkins Jr. Signs Groundbreaking $38 Million Endorsement Deal with Powerade
NORMAN, OK – April 20, 2025 — In a historic and game-changing move for college athletics, Oklahoma Sooners quarterback Michael Hawkins Jr. has just signed a record-breaking $38 million endorsement deal with sports drink giant Powerade — the largest NIL (Name, Image, and Likeness) agreement in NCAA football history.
The sensational deal, confirmed earlier today by Hawkins’ management team and Powerade executives, marks a pivotal moment not only in Hawkins’ budding football career but also in the evolving landscape of college sports. The agreement includes multi-platform marketing campaigns, exclusive social media content, and personal appearances, all centered around Hawkins as the new face of Powerade’s brand.
“An Icon in the Making”
At just 20 years old, Hawkins has become a household name, electrifying fans with his explosive playmaking ability, leadership, and charisma both on and off the field. After leading the Sooners to a dominant season and turning heads with his highlight-reel performances, Hawkins has quickly become one of the most marketable athletes in the country.
“Michael Hawkins Jr. represents the future — dynamic, driven, and dedicated,” said Jennifer Reyes, Powerade’s VP of Global Marketing. “We’re beyond thrilled to partner with him in a way that elevates not just his career, but also empowers the next generation of athletes.”
A New Era in College Sports
This monumental partnership signals a new era for NIL deals, which have exploded across the NCAA since rules changed in 2021. While several college stars have inked high-profile sponsorships, Hawkins’ Powerade deal sets a new standard — one that blurs the line between college and professional stardom.
Sources close to the deal report that Hawkins will also be launching his own Powerade signature flavor later this year, along with a nationwide tour focused on youth sports development and athlete empowerment.
Reaction from Sooner Nation
Fans and teammates alike are celebrating the news, praising Hawkins not just for his talent but for the way he’s handling the spotlight. Head Coach Brent Venables called the deal “a testament to the hard work Michael puts in every single day, and the positive role model he’s become for our program.”
Social media erupted with support just minutes after the announcement, with hashtags like HawkPower and SoonerStrong trending nationally.
With a $38 million deal under his belt and a thrilling season ahead, Michael Hawkins Jr. isn’t just chasing championships — he’s changing the game.
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