Update news: Texas Longhorns team Expands Global Reach with New Business Ventures in 2025
Austin, TX – January 4, 2025 – The Texas Longhorns Groups is set to make a significant move into international markets in 2025, with new business ventures aimed at expanding its global footprint. As part of the university’s ongoing efforts to innovate and diversify its revenue streams, the Longhorns are launching a series of international partnerships and collaborations, including expansion into sports, media, and technology sectors.
The group, which has long been a prominent force in collegiate athletics, plans to leverage its renowned brand to tap into growing markets, particularly in Europe, Asia, and South America. These initiatives will not only bolster the Longhorns’ presence but also create new opportunities for fans and businesses worldwide to engage with the iconic university sports program.
“2025 marks a pivotal year in our strategy to take the Texas Longhorns’ brand to new heights globally,” said Chris Del Conte, Texas Athletic Director. “Through these new ventures, we aim to build lasting connections with fans around the world, while continuing to foster growth in both athletics and academics.”
The new business ventures include a global merchandise line, international fan engagement platforms, and the potential for new media partnerships. The group has also announced a collaboration with international sports entities to introduce more global events featuring Longhorns athletes, creating an international stage for their sports programs.
With a dedicated focus on innovation and global outreach, Texas Longhorns Groups is poised to redefine its brand presence in 2025 and beyond, forging a path toward global recognition and expansion.