ABC News: NFL Coach Named “Bank of the March

January 7, 2025 New York, NY – In a surprising announcement that has stunned the sports world, an NFL coach has been named the “Bank of the March,” a new honor that celebrates an individual’s contributions both on and off the field. The award, which recognizes achievements in leadership, innovation, and community impact, was recently bestowed upon Coach Michael Johnson of the New York Falcons.

The “Bank of the March” award is a unique distinction, created to highlight individuals who make significant strides not only in their professional careers but also in the broader context of social responsibility and business acumen. Coach Johnson, who has led the Falcons to two consecutive playoff appearances, has become a beloved figure both for his success on the field and his work in philanthropic efforts.

### Why Coach Johnson?

Coach Johnson earned the title due to his pioneering approach to coaching and his significant work outside of football. Known for his innovative strategies and his ability to develop young talent, Johnson has helped revitalize the Falcons’ offense, turning them into one of the most exciting teams in the league. His leadership extends beyond the locker room, however. Off the field, Johnson is known for his extensive charity work, particularly with initiatives supporting youth education and health programs in underserved communities.

“I am humbled and honored to receive the Bank of the March award,” said Johnson during the ceremony. “This recognition isn’t just about what happens on the field—it’s about making a lasting impact in the communities that support us. I’m committed to using this platform for good and ensuring that the game of football gives back.”

### Impact on the NFL

This new award is poised to reshape how NFL coaches and players are viewed in the broader sports landscape. The “Bank of the March” symbolizes a shift in focus toward holistic leadership that blends both athletic achievement and social responsibility. Coach Johnson’s accomplishments reflect this new standard, and many see his success as a model for future coaches looking to make an impact both in their careers and in their communities.

With the NFL increasingly focused on social justice initiatives and youth empowerment, Coach Johnson’s recognition signals a growing trend of athletes and coaches who prioritize their influence for positive change.