In a landmark open letter, Baylor Bears head coach Dave Aranda addressed the entire Baylor community, emphasizing the evolving landscape of college football and the program’s commitment to adapting. Aranda candidly acknowledged the role of Name, Image, and Likeness (NIL) deals in modern recruiting, stating, “We’re paying players.” He elaborated on the necessity of balancing financial incentives with the program’s core values of authenticity and genuine relationships. Reflecting on past challenges, Aranda highlighted the importance of embracing change while maintaining the integrity that defines Baylor football. He called upon players, staff, and fans to unite in supporting the team’s mission as they navigate this new era in collegiate athletics.