Breaking: Milan Momcilovic of Iowa State Signs a Multimillion-Dollar Deal with EA Sports
Milan Momcilovic, the Iowa State Cyclones’ star forward, has signed a multimillion-dollar endorsement contract with EA Sports, which is a first for collegiate sports. As a result of this collaboration, Momcilovic will be heavily featured in future basketball video games, underscoring his increasing impact on and off the court.
A New Talent in College Basketball
Momcilovic, a native of Pewaukee, Wisconsin, had a stellar high school career at Pewaukee High School before embarking on his basketball career. There, he scored more than 2,000 points in his career and guided his squad to three straight state titles. In his senior year, he won the title of Wisconsin Mr. Basketball for his outstanding play.
Momcilovic chose Iowa State University because of its constant dedication to his growth, and he soon established himself as a key member of the Cyclones. He averaged 10.9 points, 3.1 rebounds, and 1.2 assists per game during his first campaign (2023–24). He missed a month of action due to a non-shooting hand injury during his sophomore season, but he came back to make a big impact and help Iowa State get back on track in conference play.
The Partnership with EA Sports
A major turning point in Momcilovic’s career, this endorsement agreement with EA Sports reflects his growing stature in the basketball community. Although the agreement’s precise financial specifics are yet unknown, it is said to be worth several million dollars. Momcilovic is anticipated to play a major role in EA Sports’ basketball game franchise as a result of this partnership, maybe serving as a cover athlete and important spokesperson.
Effects on NIL Landscape and College Athletics
Momcilovic’s collaboration with EA Sports highlights how Name, Image, and Likeness (NIL) potential in collegiate athletics are changing. He previously signed a NIL contract with Iowa State’s student-athletes’ official collective, the Iowa State NIL Store, in 2024. His profile is further raised by this new contract with EA Sports, which also establishes a standard for other collegiate athletes negotiating the growing world of sponsorships and endorsements.
As Momcilovic continues to dominate on the court, his off-court activities—such as this historic agreement with EA Sports—establish him as a trailblazer in collegiate sports, and fans look forward to his contributions to the Cyclones’ triumph and his participation in future EA Sports tournaments, which will help to bridge the gap between real-world basketball and its virtual equivalent.