The Ole Miss Rebels Football program and Boardroom, a prominent sports business media brand founded by Kevin Durant and Rich Kleiman, have announced a ground-breaking content partnership that will feature the Rebels like never before. This move is poised to transform the relationship between college athletics and media. The new original network program “Rebels Unfiltered,” a documentary-style series that will immerse viewers in the core of Ole Miss football, is at the center of this partnership.
An uncensored, behind-the-scenes glimpse of the Ole Miss Rebels football journey, from the practice field to the locker room, team meetings to gameday intensity, will be provided by Rebels Unfiltered, which is scheduled to debut later this season and exclusively air on Boardroom’s digital platforms and a few sports networks. Under head coach Lane Kiffin, fans will get a behind-the-scenes look at the program and discover what drives one of the SEC’s most dynamic and captivating football teams.
“This is a cultural moment, not just a content deal,” stated Keith Carter, director of athletics at Ole Miss. The reputation of Boardroom for athlete empowerment, creativity, and storytelling is a wonderful fit with Ole Miss’s mission. We will work together to tell our narrative the way it should be told.
The collaboration will extend beyond the performance. Throughout the 2025 season and beyond, it incorporates leadership features, NIL education pieces, player and coach interviews, a slate of unique digital material, and real-time storytelling about the program’s evolution. Boardroom Studios and the Ole Miss creative team will co-produce the video, which will combine cinematic imagery, in-depth research, and unvarnished, heartfelt footage to have a powerful impact on fans, recruiters, and viewers throughout the country.
Rich Kleiman, a co-founder of Boardroom, highlighted the importance of introducing this type of narrative to the educational setting.
The program at Ole Miss has a long history and a distinct future direction. We have the opportunity to show fans the whole Rebel experience with this relationship, including the preparation, the passion, the grind, and the moments that make a team unique,” Kleiman added.
The new platform also offers Lane Kiffin and his team a chance to highlight the culture Oxford is developing.
According to Kiffin, “our program is built on trust, a work ethic, and a relentless pursuit of excellence.” “People can realize that we’re more than just football players with this show. We are leaders, teammates, pupils, and rivals. We take great pride in sharing that with the world.
With NIL chances incorporated into the relationship, players will also have a say in the content. In ways that are uncommon at the collegiate level, the athletes will have the opportunity to own and promote their personal brands through player-driven segments and individualized interviews.
Teasers for Rebels Unfiltered will be released prior to the 2025 SEC season opening, and the show is anticipated to air this fall. The Rebels’ social media accounts, Boardroom’s official YouTube channel, and a few ESPN digital networks will also offer access to the program.
Ole Miss and Boardroom are bravely going forward in a fast changing era of college football, not only to play the game but also to create its narrative.