Auburn Tigers star Johni Broome signs multi-million-dollar contract with EA Sports in groundbreaking deal.
In a momentous and transformative moment for college basketball, Auburn Tigers men’s basketball standout Johni Broome signed a multi-million-dollar endorsement contract with EA Sports, making him one of the highest-paid college athletes in the modern NIL period. This milestone agreement not only highlights Broome’s stratospheric rise on the court, but it also represents a significant shift in how collegiate athletes are acknowledged and compensated for their talent, marketability, and cultural effect.
The agreement includes Broome’s exclusive likeness rights for the upcoming EA Sports College Basketball video game, a much-anticipated return for the gaming franchise that promises to shock the industry. Broome will be prominently featured on the cover and throughout the game, with custom animations and gameplay modes highlighting his strong post moves, court vision, and explosive finishes at the rim. In doing so, he becomes the first Auburn men’s basketball player to receive such honors.
For Johni Broome, this moment represents the culmination of years of grit, development, and constancy. Broome, a transfer from Morehead State who quickly established himself as the anchor of Auburn’s frontcourt, has grown into a national power under Head Coach Bruce Pearl’s tutelage. His towering stature, shot-blocking instincts, and rebounding prowess have made him a terror for opposing offenses and a source of hope for Auburn fans.
“To be a part of something as iconic as EA Sports is beyond a dream,” Broome stated. “This isn’t just about me; it’s about every player who came before me and helped pave the way, as well as every young baller who is currently watching and dreaming big.” I am honored to represent Auburn on a national scale like this.”
The EA Sports contract is said to include performance bonuses, marketing incentives, and community projects related to youth basketball development in Alabama and beyond. Broome is also expected to appear in global promotional tours and commercials, increasing his profile as a face of the game and college hoops in general.
Auburn Athletics released a statement congratulating Broome on his historic accomplishment. “Johni’s commitment, work ethic, and character are what make him a leader both on and off the court,” a statement reads. “We are proud to see him recognized on such a large scale. “This is a victory for Auburn, the SEC, and college basketball.”
This announcement comes at a critical juncture in college athletics, as NIL rights continue to redefine what is possible for student-athletes. Broome’s success paves the way for future stars and strengthens the idea that exceptional performance and excellent personal branding can coexist in today’s sports environment.
As Johni Broome prepares for his final collegiate season, he does so not only as a player, but also as a trailblazer, brand ambassador, and role model. Auburn fans can be proud that one of their own is shaping the game’s future. And for Broome, the adventure has only just begun.