ESPN REPORT: Ole Miss quarterback Jaxson Dart donates $4 million to the Rebels football program and signs a $40 million endorsement deal
February 22, 2025, Oxford, Mississippi
Ole Miss Rebels quarterback Jaxson Dart has officially signed a record-breaking $40 million endorsement deal, making it one of the most lucrative contracts in college athletics history. This is a historic moment for college football and name, image, and likeness (NIL) deals. In addition to celebrating the agreement, the outstanding quarterback further solidified his loyalty to the Rebels by announcing a $4 million pledge to the Ole Miss football team.
A Revolutionary NIL Offer
Since moving from USC, Dart has been the face of Ole Miss football. Under head coach Lane Kiffin, he has been a dominant presence on the field, helping the Rebels achieve national renown. He is now one of the most sought-after athletes for businesses due to his explosive playing style, leadership, and marketability, which finally resulted in this historic agreement.
According to people close to the school, the endorsement partner’s specifics are yet unknown, but it includes media campaigns, apparel collaborations, and relationships with sports drinks, making Dart one of the most well-known figures in collegiate athletics.
“This is a dream come true, but more importantly, I want to use this platform to give back,” Dart stated in a statement. “Ole Miss has given me everything, and I want to do my part to ensure that future Rebels have the resources they need to succeed.”
Donation of $4 Million to Ole Miss Football
Dart declared he would donate $4 million from his endorsement profits to the Ole Miss football program, a decision that has received a lot of appreciation from supporters, teammates, and alumni. The investment will be used to support current and future Rebels through player development programs, facility improvements, and scholarship programs.
Lane Kiffin, the head coach, thanked Dart and described his donation as “a true reflection of his leadership and love for this program.”
“Jaxson is a wonderful person in addition to being a fantastic quarterback. “His dedication demonstrates his deep concern for his teammates and Ole Miss football’s future,” Kiffin stated.
Legacy in the Making Dart has had a greater influence on Ole Miss football than just victories and touchdowns. He is establishing a standard for future athletes to use their profits to support the organizations that shaped them with this historic NIL deal and his charitable endeavors.
Dart’s impact on and off the field will be a key factor in the Rebels’ continued success as they try for a deep run in the SEC and College Football Playoffs.