LUBBOCK, TX — In a bold and high-impact move, Texas Tech University has officially announced the hiring of Marcus Freeman, the former head coach of Notre Dame, as the new leader of Red Raider Football. The decision marks the beginning of a new era in Lubbock — one defined by championship expectations, defensive excellence, and a culture rooted in discipline and grit.
Freeman, who spent the last few seasons at the helm of one of college football’s most storied programs, now brings his vision and leadership to West Texas. Known for his strong recruiting, relentless defense, and authentic player relationships, Freeman arrives at Texas Tech with a clear message: the Red Raiders are ready to rise.
“I couldn’t be more excited to join Texas Tech and become part of this passionate community,” Freeman said at the official press conference. “This program has tremendous potential, and I’m here to build something special — a team that competes with toughness, integrity, and purpose.”
Freeman’s track record speaks volumes. As Notre Dame’s head coach, he led the Fighting Irish to consistent Top-25 finishes, developed NFL talent on both sides of the ball, and earned national respect for his poise and professionalism. Before that, his work as a defensive coordinator at Cincinnati and Notre Dame established him as one of the brightest minds in college football.
Texas Tech Athletic Director Kirby Hocutt praised the hire, calling Freeman “a transformational leader who shares our vision for sustained excellence on and off the field.”
“Marcus is a coach who connects deeply with players and holds himself to the highest standard,” Hocutt said. “He brings a championship mindset and a blueprint for building a powerhouse in Lubbock.”
Freeman inherits a program with momentum and ambition. With major investments pouring into facilities, fan support at an all-time high, and a recruiting landscape rich with opportunity, Texas Tech offers the ideal environment for a resurgence under his guidance.
Players and fans alike have responded with enthusiasm. Social media lit up within minutes of the announcement, with current and former Red Raiders expressing excitement for what’s to come.
Freeman will begin assembling his staff immediately, with a focus on building a balanced, aggressive team that reflects his philosophy of preparation, passion, and accountability.
The message is clear: Texas Tech isn’t settling for average. They’re aiming for elite. And with Marcus Freeman now at the helm, Red Raider Football is poised to make serious noise — not just in the Big 12, but on the national stage.
The new era has begun.