NEWS: Wisconsin Badgers Star WR Bryson Green Invests $6.7 Million to Transform Houses into Shelters for Homeless Youth in Madison
Madison, WI — In a powerful display of leadership off the field, Wisconsin Badgers wide receiver Bryson Green has announced a $6.7 million investment to convert abandoned and rundown houses in the Madison area into fully functional shelters for homeless youth.
The 22-year-old star athlete, known for his explosive plays and strong community presence, unveiled the initiative this weekend at a press conference alongside city officials, nonprofit leaders, and university representatives. The project, titled “HomeField Advantage,” aims to provide stable housing, life skills programs, and mental health support for young people experiencing homelessness in Dane County.
“Football gave me a platform, but giving back gives me purpose,” Green said. “No one should have to sleep on the street, especially kids. We’re building more than shelter — we’re building hope.”
Green, who transferred to Wisconsin from Oklahoma State, has become a vocal advocate for youth mental health and housing reform. This project is a collaboration with local nonprofit Youth Horizons, which will help operate the homes and offer wraparound services, including counseling, academic support, and career training.
The $6.7 million investment will fund the purchase, renovation, and staffing of 12 residential properties across Madison, with the first homes expected to open by late summer 2025. Each shelter will accommodate up to 10 young residents and include a live-in mentor.
“Bryson’s generosity and vision are changing lives,” said Madison Mayor Satya Rhodes-Conway. “This initiative sets a new standard for athlete-led philanthropy and addresses one of our most urgent local crises.”
Green’s teammates and coaching staff have publicly voiced their support, with head coach Luke Fickell calling the move “a game-changer not just for the city, but for everyone watching what it means to lead.”
In addition to his financial commitment, Green says he plans to remain hands-on with the project, mentoring residents and helping design community spaces within the homes.
“I just want these kids to know that they matter — that someone believes in them,” Green said.
As the Badgers gear up for a promising fall season, Bryson Green is proving that true impact stretches far beyond the end zone.
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