ABC News Report: Texas Tech Coach Sends Strong Message to the Crop of Incoming Players
Lubbock, TX – April 1, 2025
In a bold move that is sure to set the tone for the upcoming season, Texas Tech head coach, Mark Adams, delivered a powerful message to the new crop of incoming players during their first meeting this spring. The veteran coach, known for his strong leadership and defensive prowess, emphasized not only the importance of skill on the court but also the values of discipline, hard work, and unity within the team.
“We’re building a culture here that goes beyond basketball,” Coach Adams said. “It’s about grit, perseverance, and taking ownership of your journey as an athlete and as a person. This program isn’t just about wins and losses; it’s about creating men who will succeed both on and off the court.”
The message comes as Texas Tech prepares for a new season following a disappointing finish last year. With several key players leaving, the Red Raiders are looking to rebuild and make a serious push in the competitive Big 12 Conference.
The incoming group, which includes several highly-ranked high school recruits and transfers, has been described as talented and hungry for success. Coach Adams emphasized that while raw talent is essential, the focus will be on developing these players into a cohesive unit that buys into the program’s values.
“The road to success is never easy, and you’ll face challenges that will test your character,” Adams continued. “But remember, we stand together as one. I’m excited to see the growth in each one of you and look forward to working with you all to build something special.”
The Texas Tech community has responded positively to the coach’s remarks, hoping that this year’s incoming players will embody the spirit of the program and return the Red Raiders to prominence.
As the team gears up for the season, Coach Adams’ message serves as both a rallying cry and a reminder that the foundation of any successful program is built on much more than just athl
etic ability.